Universal Colours is a modern cycling apparel brand born out of a passion for performance, sustainability, and style. Though the label officially launched in summer 2020 after development began in 2018, it benefits from over 25 years of heritage through its sister company, Sigma Sports  . From the beginning, the team has focused on designing some of the most finely crafted, responsibly sourced performance wear the cycling world has seen .

Universal Colours constantly seeks inspiration from outdoor, street‑wear and high fashion, aiming to appeal to cyclists who see their kit as an expression of their values and personality .